Nike's 30th "Just do it" slogan anniversary was one to remember. The campaign was memorable, it starred Colin Kaepernick with sub stars like Serena Williams, LeBron James, and Odell Beckham Jr. The Campaign starred former 49ers quarterback Colin Kaepernick. Colin took a knee at one of his games while the american national anthem was playing. Colin was protesting against oppression and racism plaguing the black community of the United States. "I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color," Kaepernick told NFL Media. Since the incident Colin lost his job and has been unemployed for a whole year. Many companies who saw this as "disrespectful" or "rebellious". However Nike thought anything but that, the clothing brand rather embraced and rewarded Colin for his bravery, and used this event to not only sponsor Kaepernick but choose him to star in their 30th anniversary "Just Do it" slogan. Colin's quote for the campaign will forever be remembered because it is very empowering and meaningful. "Believe in something, even if it means sacrificing everything". Many support this campaign however many also are against it. The hashtag #JustBurnIt trended in rebellion against the campaign where Nike customers burned their Nike products. I think this rebellious hashtag is a hugewas of time, money and effort. What Kaepernick did was heroic and I really can't imagine anyone who is against what he did. Kaepernick's acts were all positive. Personally, I think the campaign is truly empowering and Nike are very smart taking such an opportunity to not only help an athlete in Kaepernick's position who was wrongfully "fired" from his position. Marketing wise it was a good choice, even with the amount of back lash that came from the online trend/hastag #JustBurnIt Nike did not lose any money but rather customers spent and wasted their money by burning the purchased goods. As for my household we are customers of Nike and were not affected by this campaign but I as an athlete stand strongly by it.
Nike's 30th "Just do it" slogan anniversary was one to remember. The campaign was memorable, it starred Colin Kaepernick with sub stars like Serena Williams, LeBron James, and Odell Beckham Jr. The Campaign starred former 49ers quarterback Colin Kaepernick. Colin took a knee at one of his games while the american national anthem was playing. Colin was protesting against oppression and racism plaguing the black community of the United States. "I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color," Kaepernick told NFL Media. Since the incident Colin lost his job and has been unemployed for a whole year. Many companies who saw this as "disrespectful" or "rebellious". However Nike thought anything but that, the clothing brand rather embraced and rewarded Colin for his bravery, and used this event to not only sponsor Kaepernick but choose him to star in their 30th anniversary "Just Do it" slogan. Colin's quote for the campaign will forever be remembered because it is very empowering and meaningful. "Believe in something, even if it means sacrificing everything". Many support this campaign however many also are against it. The hashtag #JustBurnIt trended in rebellion against the campaign where Nike customers burned their Nike products. I think this rebellious hashtag is a hugewas of time, money and effort. What Kaepernick did was heroic and I really can't imagine anyone who is against what he did. Kaepernick's acts were all positive. Personally, I think the campaign is truly empowering and Nike are very smart taking such an opportunity to not only help an athlete in Kaepernick's position who was wrongfully "fired" from his position. Marketing wise it was a good choice, even with the amount of back lash that came from the online trend/hastag #JustBurnIt Nike did not lose any money but rather customers spent and wasted their money by burning the purchased goods. As for my household we are customers of Nike and were not affected by this campaign but I as an athlete stand strongly by it. 
This comment has been removed by the author.
ReplyDeleteI totally agree with your posts and I liked the way you used the term "Marketing Wise". I also think that the athletes' act was positive and the advertisement that Nike has made was wise. As you mentioned, I believe that Nike had taken an opportunity to help minorities and promote their brand motto at the same time which was a smart idea. Even though the issue that Nike was dealing with was controversial and sensitive, but they were confident and brave to become a great example of one of the popular companies. The profits they got were the matter of course and it was too obvious. Nike deserves to have a positive reputation as well as their benefits.
ReplyDeleteHowever, I think the customers were also affected by this campaign because it changed our mind of how we think about this brand and Nike has given us the confidence to take a voice. This brand shows that they are supporting the righteousness and that affects our mind and the outlook. As a result, I strongly think that Nike took a significant task for the better society throughout an advertisement.
Dain Yoon
Colin Kaepernick's goal was to end racial shamefulness. I totally concur with you when you state that Nike is an extraordinary item that will proceed to develop and take a bow to what they have faith in is correct. By and by, I enjoyed what Kaepernick and Nike did. The promotion seemed, by all accounts, to be inspirational and moving. Yet in addition there was no point for others to consume their Nike shoes and tennis shoes. I believe that Colin did the right thing standing up for the racial injustice that happens on a day to day basis.
ReplyDelete